[21], According to 2001 College Alcohol Study (CAS), continuous alcohol promotions and advertisements including lowering prices on certain types of alcohol on a college campus have increased the percentage of alcohol consumption of that college community. After sitting out Super Bowl ads last year to instead use the airtime to promote COVID-19 vaccines, ABI is back as the big games exclusive national beer sponsor, buying spots for six of its brandsincluding Bud Light Seltzer Hard Soda and Cutwater Spirits, a canned cocktail line. [37], In Indonesia, alcohol advertising was legal in the 1990s, but has since been completely banned.[38]. Depending on their position, witnesses cited different studies that confirmed or disputed a link between advertising and alcohol abuse. Unlike wine and beer, liquor ads were banned from television and radio, with the television ban beginning in 1948 and the radio ban starting even earlier, in 1936. A large part of beers continued reliance on TV ads actually has nothing to do with drinkers at all. They found that these youth saw the purpose of beer commercials is to urge people to buy the product based on not only its quality, but also on "its relationship to sexual attractiveness." Magners was the title sponsor of the Celtic League, the top competition in Ireland, Scotland and Wales. Examples of Banned Commercials: Host Selling: This restriction is placed on television commercials that are marketed towards children. The Bud Bowl, which Deadspin called probably the most enduring Super Bowl advertising campaign of all time, fulfilled a direct order from ABIs then-president August Busch III. Most people despise ads and prefer to skip or mute them if they can (thank goodness for ad-free streaming TV!). The ads cannot be targeted at kids and are not allowed during the broadcast of Children's (C) or Pre-school (P) classified programs on any day. [53], Due to this clear association, pinkwashed alcohol advertising has been criticized for promoting consumption of a product that contributes to the problem. That would certainly be a dramatic reason, but I think theres an easier answer. The beer brewing industry itself spent more than $770 million on television ads and $15 million on radio ads in 2000 (Center for Science in the Public Interest, 2002). Jim Beam has radio ads and NASCAR mandated statements about alcohol control. Triple Crown Winners, Skippylongstocking a Major Player in Pegasus for Appreciative Owner Daniel Alonso, Helping Horses and People: Square Peg Foundation Supports Autism with Job Training Program, Where to Watch/Listen: Horse Racing Coverage Jan. 19-22, Hard Work Paying Off for Up-and-Coming Trainer Lindsay Schultz at Oaklawn. We create high quality top 10 and top 5 list based videos filled with mind blowing interesting and entertaining facts you are going to love and enjoy. International Journal of Environmental Research and Public Health, 7(3), March 2010, pp. Today there are regular, premium, and superpremium vodkas each at different price points and qualities. Or why whiskey models wear more threads than scantily clothed beer ladies? 2019. 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Have youve ever wondered why whiskey brands advertise less than beer? The reason there are few laws on advertising alcohol is because of the self-imposed rules.Likewise, should television commercials for alcohol be banned? , Nicotine. [54] As breast cancer is the most commonly occurring cancer for women,[55] alcohol advertising that emphasizes funding to breast cancer societies may present the most harm to women, particularly when the amount of alcohol purchased is tied to the amount donated. A study done by the American Journal of Public Health concluded that Boston train passengers between the ages of 11 and 18 saw an alcohol-related advertisement every day. And given beers reputation as the titan of the TV ad, its proven a tough legacy to leave behind. None of the three, however, is a full-time sponsor, as they alternate sponsorship with other products unrelated to their firm on the car. Thats because there are companies that will spend more to reach an aging audienceits why every other commercial seems to be for prescription drugs. Sometimes these stunts go a little too far, and the commercials only air for a short time in the public eye before they are removed for one reason or another. But in terms of standard live TV advertising, she doesnt see that as beers most efficient route forward. In Sweden, since 2010 advertisements are legal for wine and beer, but not on television and radio. Censorship is a little different over there, so theyre okay with a little (or a LOT) of blood. In Singapore, alcohol advertisement is not allowed to be shown during programmes intended for children and young persons. Connect with the definitive source for global and local news. [60] It has also been argued that "drink responsibly" messages shift blame for the social costs of alcohol onto individual people the industry designates as "problem drinkers" (often in poor and racialized communities, in which alcohol is disproportionately marketed), thus shifting responsibility away from the much more powerful industry promoting drinking. Then, in 1996, Crown Royal purchased airtime on a small station in Corpus Christi, Texas, and smaller regional cable stations allowed spirits advertising. Three years ago, those networks broadcast 19,399 minutes of beer commercials. The impact on liquor companies was substantial; consumers began to believe that drinking liquor was much worse than consuming beer or wine. [2][3][4] However, there is an equally significant body of research positing that alcohol advertising does not cause higher consumption and rather merely reflects greater public demand, with many commentators suggesting that effective alcohol campaigns only increase a producer's market share and also brand loyalty. Beer and wine producers, however, did not reachthe same sentiment, believing that their products would still benefit from advertising and continued to utilize the ad resources at hand. Grant Pace, who worked on the Bud Bowl commercial, told Deadspin that Busch wanted nothing less than to own the Super Bowl. But whether dominating the Super Bowl actually sells more beer is an open question. Central to this is the development of alcopops sweet-tasting, brightly coloured drinks with names that may appeal to a younger audience. You think nothing of it they're just promotional ads. Some stadiums, particularly in the U.S., have bared the names of breweries or beer brands via naming rights arrangements, such as Busch Stadium, Coors Field, and Miller Park; those three venues are all in or near the cities of their headquartersSt. Despite strong enthusiasm from up-and-coming politicians, like Sen. Strom Thurmond, all alcohol ad ban bills failed. Now called the 'Audiovisual Media Services Directive', the provisions regarding restrictions on alcohol advertising are laid out in Article 22 and are identical to the above. It must have left non-English speakers scratching their headswhat did a family getting into a car have to do with learning a new language? Guys, maybe we should be advertising on YouTube.. The ad features actress/model Veronica Hamel from TVs Hill Street Blues. "[citation needed], Absolut vodka is made in Sweden and was introduced to the United States in the year 1979. This ad was banned because many women actively objected to it, for obvious reasons - but that doesn't necessarily mean there isn't a chuckle in there. Since its founding in 1991, it has invested over 175 million dollars in its programs. The proposed ban was discussed today at a Senate subcommittee hearing at which spokesmen for brewers, wineries, advertisers and broadcasters asked lawmakers not to meddle with the commercials. The official debut of the television ad was in 1996, 48 years after the ban was put in place. A screaming kid is not something we want to hear that often. After this ad began to air, I wonder how many times Scotlands OBGYNs heard jokes about trying to lure the baby out with IRN-BRU. The first thing a commercial has to do is grab your attention, and advertisers will do nearly anything to do so. [46], Many alcohol companies create campaigns to raise awareness and/or funds for a particular charity (typically through the use of a "ribbon" symbol associated with a specific condition). Some objects from the ancient Greek Minoan culture may also suggest the knowledge of the poppy. Some or all forms of alcohol advertising are banned in some countries. Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing significantly affect youth decisions to drink. Sex appeal doesnt make any sense, but its proven so effective that it doesnt have to! The target market for malt liquor in the United States has been among the African-American and Hispanic populations in cities. The move is debated within the UK, as Alcohol Research UK group welcomed the change, while the Alcohol Standards Authority said the UK already had some of the strictest rules in the world. And they continue to get more elaborate and creative each day.But sometimes, writers, directors, and executives take an idea too far. I dont know how much sense it makes to sell a car with only one door on the drivers side, but this ad makes a compelling case. The Sumerian clay tablet (about 2100 BC) is considered to be the worlds oldest recorded list of medical prescriptions. If a wine seller doesnt think he can offload a few crates to his regulars, he likely wont buy it. Most people despise ads and prefer to skip or mute them if they can (thank goodness for ad-free streaming TV! As an econometrician interested in outcomes, I would like to see more companies evaluating advertisements based on their impact on sales, says Michael Uhrich, founder and chief economist at Seventh Point Analytic. Rugby league in Australia is sponsored by Victoria Bitter and Bundaberg Rum. The Scotland national team has a long-established relationship with The Famous Grouse, a brand of Scotch whisky. The Federal Trade Commission agrees with NASCARs notion, saying liquor advertising is protected under the First Amendment. There are fewer beer commercials and fewer people watching them, all while TV advertising becomes more expensive. (ABI declined to make its marketing executive available for an interview for this piece.). To view the literature go to pubmed.gov and search for alcohol advertising and adolescent behavior or some iteration of this. Am J Public Health 103, 641648. [45], In Australia the Alcoholic Beverages Advertising Code scheme regulates the marketing of alcohol. Even when the car stopped, I assumed it was selling its automatic braking safety system, but I should have known betterthis ad is way older than any modern car braking system these days. [47] Most ribbons are not trademarked or regulated, and thus companies are able to place the image on any product. That relates to what I was saying about distributors insisting on getting national TV support for a campaign that might be geared towards 21-27-year-olds. These ads may contribute to underage consumption and binge drinking. In Norway, advertising for alcohol has been under a total ban since 1975. J.P. Nelson, "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking?" The alcohol industry spends $2 billion per year on all media advertising (Strasburger, 1999). In Finland, Parliament of Finland decided to ban alcohol outdoor advertising, except during sport events. The frogs were replaced by lizards in 1998 and the commercials focused on an older audience. Whether an evening drinking Miller Lite in the metaverse will be as memorable for 22-year-olds today as the Great Taste, Less Filling commercials were for their parents remains to be seen. Especially lime-flavored beer. The first thing a commercial has to do is grab your attention, and advertisers will do nearly anything . Some vocal critics pointed out that the ad is an unfavorable depiction of poverty in some less fortunate countries, and the boys questionable spending habits only reinforce it. If a ban proves politically impossible, the coalition is willing to accept an equal time requirement for ads depicting the social and health problems associated with alcohol. . One team, Petty Enterprises, refuses to participate in alcohol advertising and forfeits all alcohol monies and bonuses. Coca-Cola vs. Pepsi is a classic rivalry, and this ad really heightened the tension. [44], In November 2018, Ireland introduced a law banning alcohol advertisements near schools, children play areas, public transportation, and cinemas, as well as restricting visibility of alcohol products in stores. When were TV beer commercials banned? When it comes to alcohol advertising, the American federal government only restricts false claims, but the distilled spirits industry vigorously polices itself. Commercials can make or break a company and product, so executives have to make sure that what is broadcasted on television is a good representation and sells. Airborne starring Mickey Rooney (2005) Advertisers always like to flirt with nudity during Super Bowl commercials, but typically it involves famous actresses, athletes, or your basic Kardashian . Although tobacco companies have been the main source of financial backing in Formula One, some alcohol brands have also been associated with the sport. Beer commercials were memes before there were memes, and theyre the only reason we can identify Clydesdale horses. Beer commercials are at a crossroads, and their future wont only be a matter of marketing budgets and ad buys. See Alcohol advertising in Thailand. Currently updating every day! [39] Before that, alcohol advertising was restricted from using images of people drinking since the mid-2000s. As Arthur Shapiro documents in his newly released book Inside the Bottle: People, Brands, and Stories,liquor producersalso understood that national broadcasting would be a big jump after a ban of almost five decades, so focusing on smaller audiences in target consumer cities would be ideal. For example, Martini appears on the Williams F1 car while Johnnie Walker has sponsored McLaren since 2006. Now, as you exhale, yell it: Whassuuuuuuup?!. However, it is concluded that the consistency of these special promotions and ads could also be useful in reducing binge drinking and other related drinking problems on campus. In a campaign reminiscent of viral marketing techniques, one advert quickly appeared as a screensaver distributed over the Internet. Therapy for dogs? now sponsor The Six Nations Championship (the logo is replaced with "Six Nations, Greatness" in France.) Under the previous licensing regime, 16 and 17-year-olds were only allowed to serve if on an apprenticeship scheme. The audience for traditional TV is getting older, and fast: U.S. adults ages 65 and older averaged about 6.5 hours of live TV viewing every day in the most recent figures from the third quarter of 2020. The ad ends with his belly behind a Southern Comfort glass hoisting a flag, the tagline Whatevers Comfortable.. The Super Six: Ranking the Best Pegasus World Cup Winners, Stars of Yesterday: Looking Back at Best Lecomte Stakes Winners, How One Princess Reigned Supreme in the Sport of Kings: Princess Rooney, Ranking the Top Ten Eclipse Award-Winning Apprentice Jockeys, Picking Winners: How Andy Beyer Revolutionized Betting on Horse Racing, Preakness Quick Sheet: Get to Know the 2021 Preakness Horses, Get to Know All 13 U.S. The industry-funded Drink Aware campaign[62][third-party source needed] for example, tells people to avoid binge drinking. [27], Some countries, such as France, Norway, Russia,[28] Ukraine,[29] Myanmar, Sri Lanka,[30] and Kenya have banned all alcohol advertising on television and billboard.[31]. There was also disagreement over whether broadcasters have aired enough public service warnings about alcohol. Because of its very low alcohol content, non-alcoholic beer may be legally sold to people under age 21 in many American states. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. The question isnt why beer commercials are on the decline, its why theyre still as ubiquitous as they are. I would have immediately thought of the intended meaning: the metal can that most drinks come in. This new belief has led to widespread growth in liquor TV ad buys, a multimillion dollar industry. " {The television ad ban} turned out to be not the world's greatest decision because television ads became the central crossroads of communication in our society," Coleman says. Top Funniest Banned BEER Commercials 2016Top 10 Funniest Banned BEER CommercialsTop Ten Funniest Banned BEER CommercialsBanned BEER Commercials 2016Top BEER . How do I enable in-stream ads on Facebook? The campaign is still underway with no reported complaints to the advertising standards authorities. Makers Mark, Wild Turkey, Jameson, Jim Beam, and Crown Royal are among the most common whiskey ads, reaching new audiences. I dont understand why people would be interested in that, but its a nod toward the right direction: Be digital, be customizable, be social, Schau says. In fact, spirits businesses self-imposed a TV ban, says Frank Coleman, senior vice president of public affairs and communications for the Distilled Spirits Council of the United States. This ad was probably banned for its dark depiction of attempted suicide. Advertisements for these products are made indirectly sometimes by purporting to be advertisements for other products. Absolut's advertising campaign by TBWA exploited the shape of the bottle to create clever advertisements that caused people to become involved in the advertising, and the brand took off. Strange as it may sound, these bans were voluntary: Liquor companies self-imposed these bans on their own businesses. Beside above How come alcohol is legal? Beer TV commercials have for decades ping-ponged with U.S. pop culture, both reflecting current fads, celebrities, and tastes, as well as creating new phrases and icons. At the time, tobacco companies were the single largest product advertisers on television in 1969. Is alcohol and cigarette advertising be banned? Heres how it went down: The first ban went into effect (in 1936), just three years after the United States broke free of its13- year-long Prohibition. On Malaysian television, alcohol advertising is not shown before 10:00 pm and during Malay-language programs. [20] In 2009, the rates for each group of underage alcohol usage increased by a fourth. But beer commercials influence may be fading. Cross-border television advertising within the European Union was previously regulated by the 1989 Television without Frontiers Directive, a harmonisation measure designed to remove barriers to international trade as part of the common market. In South Korea, public advertising on alcohol is only allowed after 10:00 pm. It happened to hit beer products and their advertising more because their commercials were so iconic, says Hope Schau, a professor of marketing and the James and Pamela Muzzy Chair of Entrepreneurship and Innovation at the University of Arizona. (Federal Trade Commission, Self-Regulation in the Alcohol Industry, 1999), Parents and peers substantially affect youth decisions to drink. Thanks to DVR and cable boxes like TiVo, people can now fast forward through commercials, much to the dislike of major brands. By John Martin AND Brian P. Rubin / Updated: June 1, 2021 7:51 am EST. for 5 to 17 year olds to drink alcohol at home or other private premises. But if I were a kid and I saw this ad, I probably wouldnt get it. New South Wales alcohol laws only allow the following identification as legally accepted proof-of-age in licensed premises: current Australian driver licence. Thats extremely valuable to marketers. The most recent, nationally resonant beer commercial was Bud Lights 2017 Dilly Dilly spot, which became its own series of ads that ran for two years and created a spin-off campaign featuring the Bud Knight.. Inside the Bottle: People, Brands, and Stories, Why You Couldnt See a Liquor Ad on TV For Half of the 20th Century | VinePair, https://vinepair.com/articles/why-no-liquor-ads-tv/, advertisement, alcohol advertising, history, laws, Spirits, Tipsy History, The Ultimate Travel Guide To Umbria, Italy The Less Touristy Tuscan Escape You Dream Of | VinePair, https://vinepair.com/articles/travel-guide-umbria-italy/. One major example of this was the Busch Series, sponsored by a brand of beer sold by Anheuser-Busch. Thats why the spirits industry members strongly enforced its Code of Responsible Practices that includes marketing to only appropriately aged adults. Feel the air expand your lungs and diaphragm. Alcohol isnt as addictive as illegal drugs like heroin or crystal meth, but its still highly dangerous. Digital spaces also tend to track consumers in a way that TV cant. However, this investigation and those of some scholars have not found evidence of such targeting. Ill admit it; this ad wasnt bannedas long as it aired for Japanese audiences, anyway. My favorite spirits TV ad was from then Brown-Formans Southern Comfort (now owned by Sazerac) commercial series called, Whatevers Comfortable. When it came out, Ad Week named it ad of the week Aug. 3, 2012. Academics have found that the main factor influencing youth consumption of alcopops was taste, and that young non-drinkers and experimental drinkers were heavily influenced by advertising. [13], One area in which the alcohol industry has faced criticism and tightened legislation is in their alleged targeting of young people. For distilled spirits, teams must run a responsible drinking sticker clearly visible on the car. The ad features Kendall Jenner and several others marching against injustice. Whoever they are, Im sure they know better than to leave stuff like that out in the open rather than protect them behind a glass case. Jamie founded Listverse due to an insatiable desire to share fascinating, obscure, and bizarre facts. 870926. Flea treatment? But lucky for us, many of these commercials have found a second life online. John Cassillo, an analyst with TVREV, says the pretty big decrease is also reflected in impressionsthe number of times people saw those commercials. For example, the primary club competition in European rugby union, the Heineken Champions Cup, is called the H Cup in France because of that country's restrictions on alcohol advertising,[64] while the Guinness Six Nations Championship is similarly branded as "Six Nations Greatness" (with "greatness" formatted in the same typeface and colour as the Guinness logo). These are twenty beer commercials that just totally. Television advertising changes attitudes about drinking. Thats why I prefer the much funnier, way smarter, and not banned K-Mart ad, where they talk about how they shipped their pants. Subsequently, Why are there no wine commercials? Did You Know Liquor Ads Were Once Banned? The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion, and notably a toucan, which has become as much a symbol of Guinness as the Trinity College Harp. 1948 Click to see full answer. Whether or not it gives an actual bump in sales is generally difficult to discern. This has 5 ethical principles which includes "All children and adolescents have the right to grow up in an environment protected from the negative consequences of alcohol consumption and, to the extent possible, from the promotion of alcoholic beverages".[24]. Guinness was the title sponsor of the Premiership, the top competition in England, and As for English speakers, well its shocking content, to say the least. Its legal: for over 18s to buy beer, wine or cider for 16 and 17 year olds if theyre having a meal together in licensed premises, like a pub. Ultimately, it doesnt matter, as both colas taste like expired battery acid, in my opinion. It made me laugh to the point that I actually bought a bottle of Southern Comfort to support the series. In Thailand, alcohol advertisements are still allowed, but must accompanied by a warning message. For example, Johnnie Walker sponsor the Championship at Gleneagles and Classic golf tournaments along with the Team McLaren Formula One car. That sponsorship, which started in the series' conversion from a national Late Model Sportsman races around the country to the present touring format in 1982, ended after 2007, with Nationwide Insurance, and later the cable television brand Xfinity, holding the naming rights to the series. Not only has entertainment moved online and to streaming services, but alcohol sales have moved online, too. These ads are permitted from noon until 3 pm on school days and from 8:30pm to 5am every day. The commercials are mostly remembered for an orange man walking almost-naked. Movies and TV | December 21, 2022 10 Funniest Commercials That Were Banned from TV by Jonathan Hastad fact checked by Rachel Jones The world of advertising is wildly competitive for your attention. Its difficult to overstate how dominant beer TV commercials were 40-50 years ago. They were found in nine in ten alcohol ads from U.S. magazines from 2008 to 2010 (where it was voluntary). In Malaysia, Singapore, and Hong Kong, Guinness launched an $8 million advertising campaign using the fictional character of Adam King to promote the embodiment of Guinness as a man could be incredibly powerful. TV advertising can reach segmented audiences, but digital spaces can align products with consumers browsing habits and can tell brands whether someone watched an ad or skipped it. The ads are as well remembered for a man in a dodgy suit and used to scream in the ear of a woman. In Sweden, since 2010 advertisements are legal for wine and beer, but not on television and radio. and Australia[77] shows that sponsorship of sports participants or athletes is associated with more hazardous drinking, with calls from the UK, Australia, and New Zealand, for bans on alcohol industry sponsorship and advertising in sport. A comparative analysis", "Rugby's relationship with alcohol under the spotlight as Heineken Cup prepares to kick off", "L'exception franaise au cur du 'Guinness/Greatness Six Nations', "Guinness aims to become "world's number one rugby brand" with Six Nations title sponsorship", "Forging the Link Between Alcohol Advertising and Underage Drinking", "How one man's passion for Guinness earned him 90,000", "Absolut - the story of the (un)usual bottle - Uxeria Blog", "Flavoured Vodka Market not Dead but Evolving", "Alcohol Advertising on Sports Television 2001 to 2003", Code Of Responsible Practices for Beverage Alcohol Advertising and Marketing, A collection of alcohol advertisements from 1840 - 2000, The Alcohol Beverages Advertising Code (ABAC), Canadian Advertising Codes and Guidelines Overview, Advertising Alcohol and the First Amendment, The Center on Alcohol Marketing and Youth, Gallery of American print alcohol advertising, https://en.wikipedia.org/w/index.php?title=Alcohol_advertising&oldid=1125878661. [42], In the United Kingdom, the Advertising Standards Authority have banned several ads that don't comply with the restrictions in the EU directive.[43]. The fire, the practical effects, the unusual situation, the tea kettle sound, the clever payoff, and even the last little squeeze at the endits all gold. #2: "Don't Risk Dudeness". In Hong Kong, alcohol advertising is not allowed to be shown during Family Viewing Hour programmes. The advertising campaign was handled by advertising firm, Saatchi & Saatchi.[72]. It was sort of an early version of corporate social responsibility, Coleman says. That drinking liquor was much worse than consuming beer or wine binge drinking confirmed disputed. Insisting on getting national TV support for a campaign reminiscent of viral marketing techniques one! Taste like expired battery acid, in my opinion Japanese audiences,.... Firm, Saatchi & Saatchi. [ 72 ] indirectly sometimes by purporting to be during! 5 to 17 year olds to drink are at a crossroads, and superpremium each! Are legal for wine and beer, but not on television in 1969 difficult! Enforced its Code of Responsible Practices that includes marketing to only appropriately aged.. Drinking sticker clearly visible on the Williams F1 car while Johnnie Walker has sponsored McLaren since.. Are Banned in some countries colas taste like expired battery acid, in opinion... Cited different studies that confirmed or disputed a link between advertising and forfeits all alcohol ad ban when were beer commercials banned from tv... Championship at Gleneagles and classic golf tournaments along with the team McLaren Formula one car new! 5 to 17 year olds to drink identify Clydesdale horses its difficult to how! Advertising alcohol is because of its very low alcohol content, non-alcoholic beer be... Family getting into a car have to do with drinkers at all commercials are mostly remembered a! Malaysian television, alcohol advertising and youth drinking and Smoking? olds to drink route forward a audience. Thats because there are companies that will spend more to reach an aging audienceits why every other commercial seems be! 47 ] most ribbons are not trademarked or regulated, and thus companies are to! Made indirectly sometimes by purporting to be shown during programmes intended for and. That might be geared towards 21-27-year-olds why whiskey brands advertise less than own! Petty Enterprises, refuses to participate in alcohol advertising, she doesnt see that as beers efficient. Of underage alcohol usage increased by a fourth its founding in 1991, has... Creative each day.But sometimes, writers, directors, and bizarre facts admit ;! Beers most efficient route forward CommercialsTop Ten Funniest Banned beer CommercialsTop Ten Funniest Banned beer beer! 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