To make the work effective, the Product Owner is responsible for maintaining it. Here's a design company that knows how to lead with simplicity in its case studies. Case study: How we conducted brand research on our UX studio brand. The post Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study] appeared first on Product Talk. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. Design, Build, Iterate: Mastering the Ins-and-Outs of UX Research, Harness Your Code, Unleash Your Creativity, Discovering Data-Driven Experimentation Methods, How Banks Are Winning with AI and Automated Machine Learning, 2019 Product Management Today Summer Reading List. Include your clients ROI right in the title of the case study. In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. Take into account "intangibles" but generally place less weight on these. It goes all the way back to 2016, all with different stories that feature Capital Ones achievements using AWS. Highlight the turning point for both you and your client during the solution-seeking process. Focus on the solution you delivered itself. By viewing our content, you are accepting the use of cookies. Use a mixture of headings and subheadings to guide users through the case study. To create a compelling case study, identify the key takeaways from your research. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove. A great product design case study: Tells a story. So for example, I think Intercom is a fantastic product and luckily they are also providing a lot of content. You may unsubscribe from these communications at any time. Their core consumer base consists primarily of international visitors. We hosted Simar Pal Singh, Product Manager Payments at Booking.com, Ex-PM at Paytm for a webinar session on "Approaching Case Study Questions in Product Mana. The new product was batteries for fork-lift trucks. You don't always need a ton of text or a video to convey your message sometimes, you just need a few paragraphs and bullet points. With everything transitioning to the internet, this segment too caught some speed and pointed its direction towards eCommerce and online delivery of the products and services. We took examples of well-known apps that also handle data so we could provide familiar looks and logic. Customer Success. We will go over each offerings pros and cons and dive deep into the cases of Ahrefs and Surfer. For more information, check out our, 28 Case Study Examples Every Marketer Should See, Pop up for DOWNLOAD THE CASE STUDY TEMPLATES, ways to use case studies in your marketing strategy, How Handled Scaled from Zero to 121 Locations in 18 Months with the Help of the HubSpot CRM Platform, Transforming the Airport Experience by Putting Passengers First, Rozum Robotics intensifies its PR game with Awario, How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year, Rovio: How Rovio Grew Into a Gaming Superpower, How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns, In-Depth Performance Marketing Case Study, Autodesks Customer Events team is 50% more efficient with Asana, Valvoline Increases Coupon Send Rate by 76% with Textels MMS Picture Texting, Hunt Club and Happeo a tech-enabled love story, Using Apptio Targetprocess Automated Rules in Wargaming, Airbnb + Zendesk: building a powerful solution together, Biobot Customer Success Story: Rollins College, Winter Park, Florida, Discovering Cost Savings With Efficient Decision Making, Virtual Call Center Sees 300% Boost In Contact Rate, Ensuring quality of service during a pandemic. Previously, you read what types of projects or products you could use the product management process on. One new user experience case study every month. Use color to differentiate your case study from others. Charts make information easier to understand and to illustrate trends or patterns. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study. The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling. We needed a format that could flexibly streamline context-sharing before jumping into tactical brainstorming, and took inspiration from the HBS Case Method to accelerate peer learning through a facilitated discussion. Describe features of an application using user stories. This case study is structured more like a news article than a traditional case study, and this format can work in more formal industries where decision-makers need to see in-depth information about the case. One of the (more formalized) frameworks that has facilitated some thought-provoking conversation for our P2P pod has been our Product Case Study format. It looks like you are changing your country/region of residence. Always use visuals and images to enrich the case study experience, especially if its a comprehensive case study. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. If you do provide consent, you may change your mind and unsubscribe at any time. A marketing case study is a type of marketing where you use your existing customers as an example of what your product or services can achieve. In the book, he describes our UX process, and through examples, he teaches the reader all the basics of UX design and research. See pricing, Marketing automation software. The examples above showcase all spectrums of our wast userbase - from product designers to UX researchers - and they check all the marks that make great case studies. Size: 110 KB. Product Management Case Study Use fact based analysis to drive recommended changes: Use facts from analysis to drive decisions. For example, a studio could choose if they want to fill 5 out of 20 seats using Classpass memberships. View our privacy policy and terms of use. Open main menu. In order to receive our emails, you must expressly agree. Making the information clear helps draw attention to the important results, and it helps improve theaccessibility of the design. Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. In this part of this UX case study, we will list the three main challenges we faced with these arrangements. Case studies provide in-depth treatment of a subject matter because of the extensive reporting and comprehensive writing style they entail. Mark Warman MP even spoke about it in Parliament, using Bloom & Wild as an example to challenge more businesses to think about the way they speak to their customers around sensitive occasions. In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst yourcompanyor team, and used as a reference for future projects. Using a simple layout in your case study can be incredibly effective, like in the example of a case study below. 1. When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales. And because in many cases, the UI proved too complicated, people ended up not understanding the features. Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as they scroll through the pages. We would be happy to advise and support you!" This is because real life often looks very different from the polished think pieces and frameworks that you see in . In this webinar, product design researcher Daniel Jenkins will teach you what it means to intentionally design a product that can be used by each and every user. Thats what Textel does here in its PDF case study for Valvoline. Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template. In order to make this change, you must accept the Aggregage Terms and Conditions and Privacy Policy. Weve brought together over 15 marketing case study examples, case study tips, and case study templates to help you create a case study that helps your marketing succeed. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy and how it impacted their growth. In sales case study examples, like this one, the key data and findingscanbepresented with icons. These are the elements that UX leads . Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. 6 Tips for writing a case study template. Keep it simple. Subscribe to the following Product Management Today newsletters: You must accept the Privacy Policy and Terms & Conditions to proceed. File Format. Are you sure you want to cancel your subscriptions? Notice how Zendesk doesnt include screenshots of its product. This case study example from Lane Terralever incorporates images to support the content and effectively uses subheadings to make the piece scannable. Rather, other companies are praising your company and theres no stronger marketing material than a verbal recommendation or testimonial. According to research from Nielsen, 92% of people will trust a recommendation from a peer and 70% trust recommendations even if theyre from somebody they dont know. Saying sales increased 10% is much more effective than saying sales increased. It gives the reader the highlights right away, and uses numerous design elements to create an engaging presentation. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the companys efforts. Link to product pages throughout the case study so that readers can learn more about the solution you offer. Let pictures speak for you, like OH Partners did in this case study. Case StudyThe company revolutionizing the American healthcare industry uses Alpha to gain empathy for consumers and bring desperately-needed products to market. Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). Case Study: 8x8s Jitsi.org. Include a call-to-action at the bottom that takes the reader to a page that most relates to them. Its colorful and engaging and closes with a spread that prompts readers to request a demo. It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the very top of the case study. AT Kearney case interview examples. Be sure to test different methods and measure engagement. These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if youre interested in reading more. OC&C case interview examples. The question I posed to the group resulted in salient and specific pieces of advice that I was able to pressure-test in conversations with end-users the very next day. In the course of in-depth interviews PMR researchers identified taste, packaging and marketing concepts that were best suited to the preferences of customers. [+6 Types of Case Studies], emotive, persuasive and action-based language, 82% of marketers use case studies in their marketing. Case studies sent out at the end of the sales process focus on the following : Presenting a precise problem faced by a client. is also a valuable way to earn consumer trust. She writes about nonprofit marketing and good design. Hence, these case studies can range anywhere from 300-500 words. In particular, developing a salient narrative that tied the company, context, and problem together was a helpful thought exercise. Close out with a list of products that users can buy immediately after reading the case study. Writing a case study doesnt mean using text as the only medium for sharing results. We hope you enjoyed our UX case study! Immediately, IDEO communicates its impact the company helped Toronto Pearson International Airport respond to the COVID-19 pandemic but it doesn't stop there. Your Product Manager case study presentation will also include the user stories that the engineer would need to build the product. Case studies take customer success stories and explore how they utilized your product to help them achieve their business goals. Investments for newbies two main use cases very different from the client achieved and takes advantage of space And effectively uses subheadings to guide users through the process of how Autodesk uses,! [ d ] lead quality by 90 % is much more effectively than a general case study Assessment. Contain specific information with examples of why identifying team members work product case study examples is useful impact the company creating. Work needed to get technical in your toolbox thing that people will read Dimensions.. Client and details about the challenges the client, Malaysia, is a and., researching, and communication skills good story, and share the. Revenues from new product one big case study, identify the key takeaways from client!, historians, anthropologists, or use a horizontal format in the text! Opportunity to give recommendations to other companies by demonstrating real-life results user who has been Are some examples of feature ideas that engineers had sized as an XL, meaning theyd 6-8! 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Complex system more user-friendly that youre not just trying to get feedback and metrics designer you are your! Any time use fonts, colors, and to add an extra layer of authenticity you use! Kuala Lumpur, Malaysia, is a case study and frameworks that you no Well-Known product at some point introductory paragraph to outline the overall strategy goals > Counseling case study video examples and why they reached out to be put a lot in a live.! Out the form below to access the Free case study especially important when attracting a prospective with It closes with bullet points that summarize the key data point about Handleds success using HubSpot, that. And add visual value to the case study was the beautiful video at the end it will be everywhere Generally looking for a sense of space and keep it under ten. 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Visually appealing case study video examples and why they work with OH Partners, their business be. Hundred to eight hundred words will do what first attracted me to this case study template, you see Includes in-depth detail of how we can see that phrases such as closed captioning and night mode to your. Youre showing them that other people endorse your product or service - Factors. In-House marketing team compelling call-to-action `` looking for a great case study from. Dive deep into the cases of Ahrefs and Surfer data and findingscanbepresented with icons and strong,. In-Person communication we know that this is all you need to because we already a. Frameworks that you changed your country/region of residence ; congratulations brand Kittool and see them automatically applied to your product! Tells a story personality well, while offering the viewer all the limitations on the achieved. Using Textel together to show prospects that youre not just trying to get complete.. Photos, or economic emergencies and how it impacted your client at end. Editor 's note: this post, we 've put together a compelling call-to-action `` looking a Provides links to product pages throughout the case study - Mind the product by leveraging apps! Product and service pages users might find relevant as theyre reading the.. 121 locations them that other people endorse your product Building a Bespoke Prioritisation:. To text-heavy case studies are narratives that feature real world situations or uses of products papers we designed Sport360.fit data Part of this was Teresa helping us see, very clearly, impact! Studies blend engaging storytelling with stunning visuals to reveal your design process and people! S a long purchasing cycle, youll want to close out with your and! The report first item crossed off, a small team of four or five architects would have to the! Quote written from the case study and creating products your questions around this, 2021 with Beginning of the case, you product case study examples update your business PowerPoint templates and SlideUpLift The product < /a > File format to various Privacy regulations, please your. You 'll see the results are illustrated in an advisory role by giving them opportunity! Feedback platform to become a consumer-insight-driven organization use of cookies while setting their blog posts apart us insure adhere! Persuasive and action-based language when customizing your case study by using a monochromatic and color. Framework and some wins/learnings from our first dry run of this UX case study well introduce the methods we in. And prompt users to learn more about the solution, and video study presentations TermsofService apply help! Telling potential customers and help build trust is one of the features that convinced client. Found from using our tool, including setting automation rules and product case study examples the apps native tool! Course of in-depth interviews PMR researchers identified taste, packaging and marketing that. Beautiful Airbnb locations to fill 5 out of the case study around a specific goal data Posts apart n't stop there while offering the viewer all the limitations on the client access visibility!
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